Professional Writing Essentials:
Clear, Concise, Compelling
In business we write to communicate. We generally communicate to promote or stop actions that affect our business strategy.
Business writing differs from academic writing, journalism and narrative writing as it is always prompting or promoting action.
This is true of even the simplest email as well as more complex documents, like reports and proposals.
1-Day Course
Course Content
DEVELOP YOUR OBJECTIVES
One of the most critical aspects of effective business writing is understanding the purpose of your document.
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What is your document trying to achieve?
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Who is your audience and what do you need them to do once they’ve read the document?
UNDERSTANDING YOUR AUDIENCE
Everyone takes in information in different ways, and everyone places different levels of importance on the content of your writing:
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How to write in ways that appeal to everyone.
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Begin to practice the six-stage approach to business writing.
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Understand the benefits of writing in plain English.
REPORTS, PROPOSALS AND BUSINESS CASES
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Choose the most appropriate document for your purpose.
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Make your document appealing to your audience.
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Structuring your document to present information logically and purposefully.
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Incorporating the use of visuals such as charts, graphs and images.
REVISING YOUR DOCUMENT
Performing a spell check isn’t enough. Learn effective tips for proofreading your document.
Learn tips and techniques for using correct language and punctuation to improve the readability of your document.
POLISHING YOUR DOCUMENT
Learn how to add the finishing touches to your document to make it visually appealing to all members of your audience.
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