About
Business writing differs from academic writing, journalism and narrative writing as it is always prompting or promoting action. This is true of even the simplest memo as well as more complex documents, like reports and proposals. So it's important your written communication is constructed in a way that conveys the message you want. At the end of this course you should be able to: • Define the objective of the document. • Create an effective plan for the document that achieves the desired objective. • Choose an appropriate structure for the document. • Write effective reports, proposals and business cases • Revise and finalise the document in a professional way. This course will cover: DEVELOP YOUR OBJECTIVES • One of the most critical aspects of effective business writing is understanding the purpose of your document. • What is your document trying to achieve? • Who is your audience and what do you need them to do once they’ve read the document UNDERSTANDING YOUR AUDIENCE • Everyone takes in information in different ways, and everyone places different levels of importance on the content of your writing: o Learn how to write in ways that appeal to everyone. o Begin to practice the six-stage approach to business writing. o Understand the benefits of writing in plain English. REPORTS, PROPOSALS AND BUSINESS CASES • Choose the most appropriate document for your purpose. • Make your document appealing to your audience. • Structuring your document to present information logically and purposefully. • Incorporating the use of visuals such as charts, graphs and images. REVISING YOUR DOCUMENT • Performing a spell check isn’t enough. Learn effective tips for proofreading your document. • Learn tips and techniques for using correct language and punctuation to improve the readability of your document. POLISHING YOUR DOCUMENT • Learn how to add the finishing touches to your document to make it visually appealing to all members of your audience.